I received the new Blockbuster ad in the mail today; it’s a lesson in how to deflate the potential customer. I may be the perfect target for Blockbuster because I don’t have easy access to the service they offer: a lot of movies to rent. I don’t subscribe to Netflix (anymore), and the Blockbuster storeContinue reading “Why simplicity matters: Blockbuster’s new 4th of July Campaign”
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Todd Wellman 