Maybe placement only matters in this case because I open Minute Rice’s Ready to Serve brown rice the same way each time. If I changed my habit, there would be no problem.
Humor me, though, and set that aside for a moment. Let me ask: Why is the coupon always printed opposite of the place to open the packaging? Look to the picture and see my repeated tear pattern.
Sure, I can tape these up and bring ’em to the store to use, but it seems like a terribly odd choice for placement of something that is supposed to perpetuate my use of the product. It lets me imagine that the packaging designer thought ‘Here’s a coupon, but I don’t really think you’re going to use it, so I’ll put it in a silly spot.’ More likely, I imagine, it means the packaging development process involved earnest desire but no real-world testing.